Name, Image, Likeness (NIL)

The landscape of college athletics has fundamentally changed with the introduction of Name, Image, and Likeness rights. Student-athletes now have unprecedented opportunities to monetize their talents, but navigating this new terrain requires experienced legal guidance to ensure compliance and maximize value.
Our firm specializes in NIL contract negotiation, review, and compliance for student-athletes across all sports. We help athletes understand their rights, negotiate fair terms with sponsors and brands, and ensure all agreements comply with NCAA regulations and state laws. From social media partnerships to endorsement deals, we provide comprehensive legal support that protects athletes' interests while preserving their eligibility.
Building on our strong relationship with North Carolina Central University, we're developing innovative programs to provide ongoing legal support to student-athletes throughout their college careers. Our goal is to establish an NIL center that serves as a comprehensive resource for athletes, coaches, and university administrators.
Whether you're a student-athlete exploring your first sponsorship opportunity or a brand looking to partner with college athletes, we provide the specialized knowledge and strategic guidance necessary to navigate this evolving area of law successfully.